How to Unlock the email mystery behind click, open, convert

How many promotional emails flooded your inbox this cyber holiday season? Suffice it to say that marketing with email has become a best practice for nearly every brand. But moving the needle to high conversion in this medium is not always a slam dunk.

We recently took a deep dive into the highs and lows of email campaigns we created. Here’s the 5 common denominators of our most successful (i.e., high conversion, high sales) campaigns:

1. They were developed with proven direct response methodology:

a) Strong CTA

b) Clear offer and promotional emphasis

c) Smart design

d) Attention-getting headlines

2. Not too long, not too short. Scrolling was kept to a minimum and the information you need to buy is right where you’re looking.

3. The email was supported by a smart and easy-to-use landing page to facilitate quick conversions.

4. They’re created with a smile! We’re convinced that this medium is more interruptive when its approach is lighthearted.

5. The code is glitch-less! The last thing we’d ever want to do is frustrate a potential customer who is attempting to buy from us. That’s why we test, test and test again before sending anything.

Could your email creative use a boost? I think I may know a team ready to help.